UAE boat builder is making a fortune and have sold more than 30 small-sized yachts in the previous year which is their first year of existence and operating. Abu-Dhabi based company Emocean Marina has managed to sell more than 30 boats in a category that is often called ‘pocket yachts’. The company’s CEO Hamad Kassab Bachi tells us his story and how his company profited during the global recession.
The term, pocket yachts was coined after seeing the initial sketches and drawings of their first yacht designs that were 27-foot in length. The term mini-yachts were used before, but pocket yachts seem more suitable for this kind of yachts having smaller dimensions but are feature packed and stylish.
When buying a boat people are always very careful when choosing a brand. Old, established brands seem to have advantage when it comes to offering you their products. But in these crisis times, more and more people are interested in getting value for their money, and care less when choosing a yacht manufacturer. The current global economical problems have created an opportunity for new shipbuilders to emerge on the market and show their new and fresh ideas in the yacht manufacturing industry. Yacht selling business is growing each year, decade after decade, and it seems that is not really affected by the world economical problems.
Emocean Marina is certified and approved by all major organizations in the world such as US Coast Guard, so we can be sure about the safety standards and quality of construction of this newcomer.
Main selling points include affordable price and features not typical for the boats this size: generators, air-conditioning, sleeping cabins and accommodation for four passengers, many advanced safety and navigation features, usually not present in this class…
The plan is to expand the production and offer boats in several dimensions: 27ft (9m), 37ft (12.5m) and 47ft (15.5m). These three hulls will be produced in several variants: “Super Sports”, used for fishing, driving, water sports…. Day Sports” variant more geared toward comfort, style and luxury. The third option is the Cabin Crew boats. The top speed of the boat varies from 40 to 55 miles per hour, depending on the motorization.
Their production line offers a great potential, having a capacity to build one boat per week; 50 percent of this year’s production is already sold. Emocean Marina is very active on boat shows, their boats have been voted as best selling a few times. The price range extends from 52,000 to 80,000 Euros ($70,000 to $110,000), depending on the options!
Maybe their greatest success is in their philosophy. Every business is cheaper and more affordable to start during the recession. Hiring expenses are lower; you can buy materials and technology at a great discount. With great financial planning and optimizing you can achieve great results and selling numbers. Nearly 60% percent of the boats were destined for Europe. Emocean Marina has just two boats in stock, only for showing purposes.
They have carefully started with 27-footer and slowly moving to building bigger boats. There were some constraints and problems due to the incomplete infrastructure in Abu Dhabi and a fact that many of the new bigger marinas are still under construction. And of course a lower risk at the beginning.
Another thing to point out is that they are using latest design guidelines and award-winning design teams, paying top-dollars for their unique styling. Rest assured that you boat will be modern and beautiful.
With such a powerful figure and versatile man on the head position at Emocean Marina (having Hamad Kassab Bachi as CEO), we are sure that their most successful days and recognition lie ahead. We are looking forward to more beautiful boats from Emocean Marina team.