Super yachts and Australia are a natural match. Australia’s huge coast and the surrounding islands are a perfect environment for big, fast luxurious yachts. Super yachts in Australia can combine all the beauty of South Pacific cruises with a vast range of sailing options and sights. This is also the right market for experienced operators who understand the tourist industry and know how to manage high capital investment operations.
Super Yachts in the Australian market
Australia is very much a nation on the water, when it gets the slightest chance.
There are two basic markets for Super Yachts:
The luxury market: In Australia, this is a very big market, and many of Australia’s yachts are top of the range. The yachting industry as a whole is very strong, with good services and support around the coast.
The tourist market: Australia’s gigantic, multi billion dollar tourist industry is highly competitive, and nowhere more so than in the cruise sector. This sector services the entire industry, and is perhaps unique in the world, in that it services an entire continent, and four different oceans.
In business terms, these factors equate to a need for very strong business skills and a thorough understanding of the market issues. Tour operators, for example, tend to be sub-cruise level, local operations, and the cruise sector is generally based on long haul cruises. The Super Yachts can do both, and provide luxury the local operators don’t have, and speed and flexibility which is impossible for the big cruise tours.
The Super Yachts have big practical advantages. These big yachts can navigate in waters which the smaller tour craft and big cruise ships can’t, and have a much longer range. They’re also very tough ships, and can handle the sometimes moody Australian waters better than most.
The business paradigm
As anyone in the yachting industry is only too well aware, the real issues in business for yachts of any kind are logistics and overheads. Luxury yachts have a tendency to have very long supply chains, and they’re both complex and potentially expensive. Maintenance is another issue that needs to be locked down properly to prevent cost blowouts.
Super Yachts, however, have a few additional cards to play in this field. Because they’re very big, flexibly designed vessels, they can support themselves with “off the shelf” materials for consumers. That adds considerable purchasing power in contrast to the “designer everything” approach which costs a fortune and doesn’t necessarily result in better business.
The speed of the Super Yachts is another asset. If you check out the Australian catamarans, they have great speed and stability, and bring the luxury with them. These yachts have redefined the market in many ways, creating an image of free cruising which is, in fact, pretty accurate, as well as highly attractive.
One of the supreme, if least recognized, advantages of the Super Yachts is their appeal to experienced captains and crews who are looking for a great work environment. These experienced crews are worth more than money, as any insurer will tell you. The best sailors in Australia can manage Indian and Pacific cruises with ease.
This is an emerging industry, and it’s looking very promising indeed.
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